The outline of the next SIA’PRO, the tradeshow for agricultural technologies and solutions, was unveiled today. Scheduled from 23 to 25 February in Pavilion 5.2 of Paris Expo Porte de Versailles exhibition centre, in synergy with the SIA, SIA’PRO is introducing a range of new features to provide the farming professional with ever greater guidance and tools to rise to the major challenges of our times. Through new discussion topics, a first-of-its-kind Observatory and new show highlights, professionals will have a multitude of opportunities to learn, get equipped, talk business, share their experience and grow their networks among the thousands of visitors, exhibitors and personalities expected to attend these three days of farming community conviviality.

“Through SIA’PRO’s new features in 2026, we want to offer ever stronger encouragement to the farming profession to take up tangible, actionable and affordable solutions to meet the challenges of the transitions underway.”

Jérôme Despey
Chairman of CENECA, Chairman of SIA & SIA’PRO

“The agricultural tradeshow landscape may be in flux, but the need for meetings and exchange still remains. By staying attentive to the market and farming sectors, SIA’PRO offers proof of the sustainability of a format focused on practicality, solutions and proximity.”

Céline Gstalder
SIA’PRO Exhibition Director

New discussions themes and turnkey solutions to meet major challenges

The Forum (a live content hub) and the Café des Agris (a spot for socialising and discussion) at SIA’PRO will once again this year play host to around 40 well-known experts from the fields of agronomy, microbiology, pedology, farming economics, business management, coaching and technology.

The themes selected for discussion this year are:

• I want to become more autonomous: purchasing, on-farm storage and marketing. What strategies can help improve my margins?
• I want to optimize my mechanization costs to improve margins: what equipment and organizational strategies—individual or collective—should I consider?
• I want to grow my business and finance my project: what role should external capital play?
• I am a winegrower and my market is tightening: should I stop, renew my offer or diversify? And if so, how?
• I’m looking to introduce new crops: bamboo, pistachio, peanut… climate adaptation strategy, new opportunity or passing trend?
• I am farming organically: should I continue or reconsider?
• I want to improve my soil organic matter levels: manure, compost, digestate, cover crops… how can I avoid misleading practices and effectively enhance soil fertility?
• I am interested in adaptive rotational grazing: how can it improve livestock performance? What innovations are making its implementation easier?
• I want to improve my own well-being and that of my animals: what contribution can robotics make? What return on investment can be expected?
• I sell farm products: how can I develop and scale up my farmers’ shop?
• I want to develop an agri-industrial, energy-related or water-based activity: how can I ensure my project is understood and supported by the local community?
• I want to produce energy: can I use it myself or sell it directly? What economic models are available?
• I hear talk about Mercosur and the EU expanding: will I be sacrificed on the altar of globalisation? I want to become more autonomous: purchasing, on-farm storage and marketing. What strategies can help improve my margins?

These themes all share common challenges related to generational transmission, long-term profitability and climate change adaptation. 

A FIRST-TIME OBSERVATORY

Because farming is both a laboratory for innovation and a reflection of ongoing transitions, SIA’PRO is working on a brand new publication, the 2026 Agricultural Innovation Trend Observatory. The benchmark tradeshow for farming professionals is thus initiating a guide to offer insights on the changes underway in the farming world. In this publication, top-level experts offer the all-agrisolution exhibition their perspectives on 12 major transformations experienced by its visitors and exhibitors. At the show, each trend will be illustrated by initiatives, companies and experts in attendance. SIA’PRO thus becomes a living, tangible translation of 12 major trends currently being documented and analysed in its Observatory.

1. The originality of para-agricultural diversification offers proof of the profession’s creativity
2. Agricultural machinery investment enters the age of reason
3. To break down barriers to entry, sources of financing are multiplying… and dividing
4. Everything’s great in grapes – from vine to the reuse of byproducts
5. Bamboo, pistachio, pomegranate: new crops off the beaten track
6. Four scenarios in the running for organic farming
7. Interest in soil’s biological fertility is gathering momentum
8. With virtual fencing, herds go wireless
9. AI to help decipher the behaviour of farm animals
10. Innovation unlocks direct selling channels
11. Public consultation on agricultural projects: farming no longer a given in rural areas
12. Collective self-consumption: producing and selling electricity on the farm

HIGHLIGHTS TYING IN WITH TOPICAL ISSUES

Agriculture is about the natural landscape, but this year it will also feature the political landscape through the campaigns of farming sector candidates in the run-up to the French municipal elections on 15 and 22 March.

New at SIA’PRO 2026, a talk led by Sciences Po CEVIPOF and the Association des Maires Ruraux de France (AMRF) will unveil the policy themes of candidates representing the farming world on Tuesday 24 February, from 5.00 pm to 5.45 pm.

Also worth noting is the organisation of a Farmers’ Literary Café on the same day. This will explore new ground previously uncharted by the farming profession’s tradeshow. And it will also be a a chance to discover other types of leaves than those found in fields.

Indeed, farming harbours an array of ideas to be considered, cultivated and espoused. Consequently, the think tank Agridées will come to speak on Wednesday 25 February, at 4.00 pm, on the theme: “From field to fork: a France–UK analysis of the food, safety and technology sector”.